There is more than one right way to build a list.

One way to build a list is to buy a PLR product and give it a way for free using an auto-responder capture form that captures the email of your customers. PLR products are products that give you the right to resell them or give them away. I will tell you where to get PLR products later.

The customers are called opt-in subscribers because they enter their email address in the form to get the free product you offer. Your auto-responder will send them a message asking them to confirm that they want to subscribe to your list and get the free product. When they click the confirmation link in the email they are sent to your free product download page. They download your free product and they will get follow-up messages from you everyday for six days if you have a six day campaign set up. Your campaign is not limited to six days, that was just an example. They are add to any campaign automatically and can be moved to any new campaign you create in the future.

Before you start to build your list you need sign up for an auto-responder program like GetResponse or AWeber. GetResponse and AWeber are the top 2 auto-responder services on line today.

Both GetResponse and AWeber operate in exactly the same way with one exception. GetResponse offers the option to buy leads.

I know what your thinking. Didn’t I already say it was a bad idea to buy email addresses?

Yes I did.

With GetResponse your not buying email addresses. You are paying for guaranteed opt-in leads from the GetResponse opt-in programs that they run everyday. In other words GetResponse does the opt-in work for you. You don’t have to buy a PLR product or set up the download page. You just write one Ad similar to the type of Ad you would write for a PPC campaign.

Ad consists of the title (up to 45 characters long) and the body (up to 145 characters long).